I bet you already know that…

Since the start of the Iran war…

• Jet Fuel +78%

• Gasoline +47%

• Diesel +44%

• Fertilizer +29%

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and as of march, 31st, 2026.

• NVIDIA -7.65%…

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The Wealth Strategist

Dear reader,

We believe this hypothesis could be valuable for our subscribers.

Imagine you have many clients in your company, and they are eager to buy new products …

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Most people spend their time reacting to headlines, forecasts, and opinions...

Few step back to examine how businesses actually work, how capital is truly created or destroyed, and why “intelligent” people repeatedly make the same business and financial mistakes...

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Each week I write a new essay examining a problem, idea, or observation drawn from the realities of business, finances and independent thinking— something I’ve been doing for the last decade... sometimes pleasantly, sometimes not so...

Some letters challenge conventional wisdom. Others explore mistakes that quietly destroy value. Many begin with a simple question. Or an affirmation that we may doubt.

Often, the most interesting part of the discussion is the one that remains unfinished until the following week...

This week, we explore the mistakes smart people make when it comes to investing.

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Over the past ten years, and its over 500 editions, our missives…

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If you are flying on auto-pilot you are not in risk… your command center is measuring the future… the Data… the Big BIG… it has no doubts, no questions, no fog… it just works… or maybe not.

If you have liquidity and AI you may be in trouble... — Marcelo Marini

So today we question our dear readers and clients about the money in your pocket and the money out of your pocket… is it good? Is it bad? Our Terminal models (not AI) determine if enough is enough…

We live in a complex world… think… If you have liquidity, the more you read financial news, the more likely you are to transact. The more you transact, the more costs you have with companies that may invest a lot of money in news articles and advertising you read.

Dear reader,

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And why they prefer AI… news and explanations… never enough… and the answer they don’t know…

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AI? News? Reading what a machine offers you? Being inundated with advertisements? Where will your mind end up? What do you wanna eat? AI?

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When someone asked me about our “mini-retirement” trip I said that “this company” was paying for it. What company was that? Was it true? Completely.

Get 50% off forever

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Today is Wednesday, when I sit to talk to our clients.

Holidays:

Our office will be closed for holidays. Please review the information below.

Closed: 15 Dec 2025 - 4…

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Media…tech…zombie life…the crowd:

After the Pandemic, the world has become a place ruled by the media… everyone got his eyes on the screen, expecting the new… and they got the news. Now that the Pandemic has gone, people are still connected. You say it’s tech, we say it’s media, you say it’s AI, we say it’s media. Media turn people into zombies. They get addicted and that’s how they are manipulated.

They are the winners, and they cover as tech companies. That’s actually great news if you like identifying the crowd and earn with their habits. They drink Coca, they pay Meta Ads, they spend the day on social media, they buy fast-food.

Famous investor:

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Yesterday Semiconductors sector felt (3,43%), Software (2,74%), Technology (2,49%). The NASDAQ (QQQ) (2,04%), and NVDA (3,58%), TSLA (6,64%), INTL (5,23%).

There will be trillions of debt when it all falls down.

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All things. All-time highs. Much has been said about living in an AI bubble… yet few take us over the insanity… the take on how to think wisely in times like these.

Back in 2021, we coined the term “digitalization of the world.” That shift led us to focus on tech companies, data centers, blockchain—and more recently, artificial intelligence.

Surely, these are great advancements in productivity, which justify (for now) the higher valuations we’ve been riding for some time.

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Dear reader,

People’s behavior.

Why is it simple to understand? Most people are emotional. Emotional people don’t find enduring success in life. Rational people wait, irrational people move. Then they choose. Why? Think about it… it’s rather simple to act on someone else’s flaws than on your own certainty.

People can have lots of brain activity and no original thought…

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Dear reader,

Most people think about living their best life, sometimes they realize it’s the only true option you have in life that is worth following. If you …

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We created the platform because we believe understanding how to invest is truly worth it. Until …

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Yesterday, NVIDIA reported its results. Today, Bloomberg wrote that the AI boom took two years. Five years ago, we launched Trends & Future and coined the term digitalization of the wor…

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Palantir rose 144% in a year, only to fall around 17% in the last days.

However, Palantir’s meteoric rise has been followed by a brutal reversal. Over the past six trading sessions, Palantir shares plunged more than 17%, wiping out $73 billion in market capitalization and marking the largest drop since April. — Fortune.

They proved the point of market (what is the market???) irrationality in just a few weeks. It surged, then followed with a brutal reversal. Can the mystical “market” behave in the same way when AI slows down? Will it eventually slow down? If it’s not a trend, it may never happen again… Will it happen again? We don’t know.

…In recent days, Palantir has also been the worst performer in the S&P 500, illustrating an extreme swing from hero to villain in the market. — Fortune.

If it rains, we’d better have an umbrella. If it rains too much, we take our coat. If it becomes a non-stop storm, we’d better read a book… and create more optionality, protect our present and future by thinking wisely. We can’t fight the law’s of nature.

Continue to call it the market, and people may continue to find it difficult to reason.

Take the case of Palantir: you can listen to opinions, look at prices—its multiples and indicators—that may confuse the reader, maybe for a reason, which we are trying to understand here… They can follow what other people say, read the news… the crowd media. Or you can simply read the company. How business and finances really work…Learn to read business... What does the company do? What is its business? How does it earn money? It’s a factual question.

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Meta’s advertising business has been the foundation of its financial health. In 2024, about US $161.8 billion came from ads — it represents 98.4% of the total revenue. Over the past decade, advertising represented between 97% and 99% of Meta’s total revenue.

We wonder, why companies invest an important portion of their revenue in ads. It’s something with AI? It’s Bitcoin? It’s the Margin of Safety concept? What’s the technology behind Ads? Why much is invested on it? It may appears its worth…

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At this point you know there’s a significant difference between thinking independently and blindly following the crowd. When markets are at all-time high, it becomes evident that markets movements are actually people's behaviors, moving either by their thinking or something else…

A change in society will represent a change in society’s thoughts and behaviors.

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Since we wrote that Markets are at all-time highs and the list of errors that may follow. We had new readers coming to our regular uncommon missives… for new readers, now Substack is the …

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