The Independent Thinking

The Independent Thinking

Weekly Thoughts

It makes no sense

Sometimes we see, we hear them, sometimes someone recommends something, it's as if, we were subject to these influences...

Marcelo Marini's avatar
Marcelo Marini
Aug 15, 2025
∙ Paid

Dear reader,

Meta’s advertising business has been the foundation of its financial health. In 2024, about US $161.8 billion came from ads — it represents 98.4% of the total revenue. Over the past decade, advertising represented between 97% and 99% of Meta’s total revenue.

Meta Platforms Advertising Revenue (2014-2024) Source: OpenAI

We wonder, why companies invest an important portion of their revenue in ads. It’s something with AI? It’s Bitcoin? It’s the Margin of Safety concept? What’s the technology behind Ads? Why much is invested on it? It may appears its worth…

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