The New Build your App Cycle
In 2013 Apple was educating the market about the idea of creating their own iPhone Apps... now builders are re-imagining the future again.
Dear reader,
Do you believe normal people will be able to create something ahead of other enterprises if they simple vibe-code? I don’t want to be the one that ends this trend, however there has to be someone, somebody, in someplace to question it.
The world we live today was created by hacker-houses, nerds, developers, people that was able to question thinks, some joined Apple, fighting with the stablished software companies, will it be different now?

Will people be able to compete with huge enterprises as the likes of Apple agains IBM? What are the chances? How would it impact the life we will live in the next decade or more?
In 2013 I bought 9000+ inspiring quotes from my iTunes, it costed me US$0.99 cents to buy, and much more time to read it…
1 day later I bought OmniPop PRO and AfterLight…
It costed me USD 5.98 and I still don’t know how much more productivity I gained… I was not able to measure it… how a filter optimization App (AfterLight) would improve my life… or the OmniPop Pro… that I haven’t being able to discover what it does still…
…5 days later, I joined the Apple Developer program.
I understood that this behavior would make Apple rich.

Apple certainly got it right… I was a natural consumer, however, I wasn’t spending on a yearly basis, or monthly basis, I was spending on a weekly basis and the market took 9 years to understand the power of The Network Effect that is now shaping the industry once again.
I believe AI impact is bringing an old pattern to human creativity, however most investors haven’t been able to view it with clear eyes. So join me to a open conversation about the future we are building.
It’s astonishing how intelligent individuals often find themselves ensnared by their own minds. They exclaim, “No, this time is different,” but is that truly the case?
2018: Apple is rumored to have acquired privacy-focused AI startup Silk Labs, according to a Tuesday report from The Information. While the move may seem like just another example of big tech snapping up the hottest AI startup, beneath the surface, it signals something deeper:
The competition among tech giants over AI isn’t just an arms race —it’s a battle of philosophies.
On one side, companies like Google—despite taking PR hits over user privacy concerns—are focused on providing the most ubiquitous, accessible AI-powered services. Their bet: Ease of use and accessibility will outweigh consumer privacy concerns. Others, like Apple, take the opposite stance, betting a strong focus on privacy will continue to be a differentiating factor for consumers.
— Angel List, on 11/21/2018. Now renamed WellFound.com
What were you doing in 2018? I was in the Silicon Valley.
Last week, we told our decade long readers of this weekly missives, that started as a way to express my ideas and became a 500+ editions of my online diaries and archives. As I was saying, last week we told you, AI is inventing more numbers, something we are able to be right, and the market hasn't started questioning it.
We also stated that AI would take over Enterprises, in a way that the common worker will HAVE TO be able to learn it, before the fear of replacement.
These time, it feels pretty much as the old world… AI is the new weapon, people point it to the common business owner and say, are you really relying on people to do this tremendous work? The same people that let you down? And the answer is so sure we could hear it without pronouncing anything… - Yes. Says the shy voice of the entrepreneur that hasn’t been able to work more intelligently. Trusting the robots…
The worker suffers from the same ill, they were taking it easy for so many years, as Frank Sinatra would advice… now they are not laughing yet…
Who is laughing now? Apple? Google? NVIDIA? META? Microsoft? Amazon? or will it be me and you?
What companies will be the next IBMs and Blackberries?
It’s so easy to be great nowadays… because everyone else is weak. - David Googins.
In 2013 Apple was educating the market about the idea of creating their own App…. believe, it was a new idea to live by.
The same year, Apple was educating people on what they could do with their creative skills, they could, let the pen on the side, and use the fingers to paint. They could be an Artist, to be a creator nobody knew they could be.
Meta understood that, Instagram wasn’t a website, it was an App. It was completely dependent on you having an iPhone, in fact, Facebook’s initial public offering (IPO) occurred on May 18, 2012.

Facebook was an idea, now it’s an ad company a media company… trying to be something else.
At that time you wouldn’t be able to “Create something new" as written below, if you hadn’t had an iPhone. Facebook and Instagram, are now Meta, Twitter, is now X, and they wouldn’t be able to exist as of today without the Apple Apps.
Building the Apps we live on today isn’t the new Apple education program, i.e. Marketing. It’s something called AI builder, this time, they took the stage on the desktops, instead of the iTunes… will it change? For now, the new AI App creators are as free… as Steve was.
That time investors were hopeful that new companies would thrive… new world, the world of businesses, opened up to new entrepreneur, now creators, now neo-app developers with their crazy new ideas, the different people, making it different so they can make the difference... Chasing their dreams, believing in their own ideas, building with their hands and minds on the digital world.
As for today, the new world built by humanity is being shaped by not just by hackers, developers and nerds, but by entrepreneurs, investors, artists, creators, and AI enthusiasts, the dreamers who think differently.
The dreamers…
I'm happy to share with our readers and network that after participating in the Steve Jobs Movie (Universal Studios) in San Francisco, Silicon Valley, California. I have also participated in the documentary The Dreamers and I, recorded at Palo Alto, Silicon Valley. Recently released, the documentary is being broadcast on open TV in the United States and can be watched by PBS.

If you look at your Apps today, what’s different? The new companies prevailed or does the old companies… What apps do you use the most today?
Wish you all the best,
Marcelo Marini
for The Independent Thinking
More about Marcelo: https://marcelomarini.com/about





